Land of Stories is a virtual place belonging to the project ‘Cultura, Colture e Creatività’ ( Culture, Crops and Creativity).
The site is promoted by INEA (National Institute of Agricultural Economics), in collaboration with the Department of Agriculture and Forestry of the Basilicata Region.
The project aims to analyze how the youth and female entrepreneurship contribute to the introduction of innovative social and cultural elements in the rural and agricultural Lucan world.
In particular, the project aims to deep into how the knowledge and traditions have been renewed and innovated, and as a new alliance between agriculture and culture can foster the entrepreneurial and sustainable renewal of the agri-food sector.
The research is carried out under an agreement with the Agricultural and Forestry Department of the Basilicata Region, related to the Rural Development Program (RDP) 2007/13
The concept of social innovation has extremely wide borders, due to the multiple meanings that the term social assumes, and also to the different meanings given to innovation. Among the most comprehensive definitions, we can mention the “Open Book on social innovation” by Robin Murray, Julie Caulier Grice and Geoff Mulgan.
"We define social innovations as the new ideas (products, services and models) that simultaneously meet social needs (in a way which is more effective than the existing alternatives) and create new relationships or collaborations. In other words, innovations that are good for society and which increase the possibility of action for society itself. "
From within the project Land of Stories, we have selected several productive and entrepreneurial enterprises operating in the rural areas of the territory of Basilicata which have started up pathways of innovation. They have innovated along the traditional path, finding new productive and commercial strategies and solutions, rethinking and reinventing local products and culture, integrating their activity and company into the local context, with the prospect of an increasing openness to networks and aggregation. Their stories tell of young men and women offering new business models for social innovation.