Patrizia Minardi

Patrizia Minardi

Patrizia Minardi - Manager of the Office for cultural, tourist and international cooperation systems- Regione Basilicata

 

Which dialogue can you see between culture, creativity and agriculture?

For the next few years Basilicata will continue to focus on tourism and culture, offering an experiential and multidimensional approach. In Basilicata tourists can live a unique experience, inspired by film making, taste, nature and sea. We are moving towards an integrated programme, in order to give our land both development and employment in three main areas: valorisation of cultural and environmental heritage, urban sustainable development through effective synergies between public and private sectors. In that regard, we are thinking of a joint legislative proposal on exhibitions to promote, in a single strategic vision, the work of the cultural, tourist, environmental, food and wine professionals of Basilicata. Approving a new regional law on exhibitions would be an opportunity to test an innovation of method, through the systematization of institutional relations, as well as between private citizens, to offer a stronger and more cohesive image of the region at the international level, and would also serve other financial opportunities made available by the European Union. In addition, infrastructures should be enhanced, without altering the landscape heritage and the tradition of this land, but favoring a touristic and naturalistic usability, able to give new value to the towns with a high historical, archaeological and cultural content.

What actions have already been put in place and what are the first results that have been achieved?

Creativity and innovation can represent the keystones for land development, and the testing ground of participatory processes. The announcement of the Film Commission, which provides incentives to cultural operators who realize audiovisual products in Basilicata, was a challenge that has already yielded results. We tried to imagine what could be consistent with the skills of the cultural operators in the territory and we allocated 1.8 million euros, but we should increase the funding we had planned: there were so many applications and we discovered we had an appeal that we did not imagine. We know that we will have to work hard on the training and guidance of younger generations, so that they can better seize the opportunities offered by the Public Administration. As for that, we are focusing a lot on international residencies, in a region which has a natural affinity for being a place of welcome and hospitality, a pure and still pristine region which can attract personalities who can give lessons and indicate a path that is impossible to start on with standard classroom training.