What is the relationship between creativity, the audio-visual industry and agriculture in Basilicata?
The two worlds, agriculture and film production, can and should meet. Basilicata is a region with a high agricultural and rural vocation and a strong drive for innovation. To respond to globalisation challenges the region must necessarily find a connection with the audio-visual sector and with the realm of the imagination. There is much to do for the young Lucanian Film Commission: there are rural topics and agri-food products that interest us -- for example, wine growing can be easily represented in a movie. In its first two years, the Lucanian Film Commission has produced tangible results. The "Bando alla crisi," which was dedicated to audio-visual projects shot in Basilicata, was highly successful. More than 56 projects have been approved and more than a million euros has been earmarked to finance others. The projects, which are designed to embrace the Lucanian landscape, will be filmed in rural environments, which produce a positive impact in terms of image and economic income for the sector. Our policy has also been to support music videos. We produced one in an agricultural environment for the Smania Uaglions band. The result was a work using the language of the internet, which is closer to young people that could also promote the image of Lucanian young farmers. The Lucanian Film Commission has also supported the film "Noi e la Giulia" directed by Edoardo Leo, which was filmed on a Montescaglioso farm. This will be released in January 2015 and could be an interesting tool for promoting the Lucanian agri sector.
What are the audiovisual products that best represent rural Basilicata?
It started with "Basilicata: Coast to Coast", which had a strong local element. The plot was about a walking journey from one coast of Basilicata to the other, but also praising the products of the land; from Senise peppers to the wine and the good food. "Christ stopped at Eboli," directed by the great film master Francesco Rosi, is a monumental movie about southern peasant society depicting the world we came from which no longer exists. It is a documentary tradition that has produced a picture of the peasant world which has deeply changed and is important to consider. There was also the De Martino expedition, a documentary school for filmmakers which belongs to Luigi Di Gianni, president of our Foundation. Documentaries which were filmed in Basilicata from the Fifties and Sixties are important works which prepare for the great masterpiece "Il Vangelo Secondo Matteo" (The Gospel According to Matthew) and the Pasolini view of the past which was represented mostly by peasants. Even in the Nanni Moretti movies, he uses the Lucanian peasant stereotype that for years represented the expression of Southern Italy in cinema. Today, that culture is profoundly different, but the rural tradition is still strong and renewing, and demands new forms of representation and storytelling.
What projects are Lucanian Film Commission displaying for the promotion of the Lucanian rural world?
We already started a dialogue with the local institutions and LAG, who have already had several successful collaborations in audio-visual starting with the production of "Basilicata: Coast to Coast.” The Lucanian Film Commission is co-ordinating the activities of film productions and for this purpose we are also considering collaborations with the private sector. We are following the Lucanian actor Domenico Fortunato who would like to tell a wine story and the writer Gaetano Cappelli wants to turn his book "Storia controversa dell'inarrestabile fortuna del vino Aglianico nel mondo" into a movie. This tells the controversial history of the unstoppable fortune of Aglianico wine in the world. Recently a television production asked our support in telling stories about the most innovative Lucanian organic companies on its thematic channels. The Land of Stories project with its partner network can do much to facilitate and experience synergies and integrations between the world of creativity and agriculture.